Highly creative, results-oriented design professional with web, UX and print experience. Strong creative direction, brand management and concept development skills. Strives to make brand and design work in all marketing channels. I've built in-house creative teams and worked with top agencies. I play well with others.
You can find me on LinkedIn.
Experience (last 10 years)
CREATIVE DIRECTOR, PLANGRID; SAN FRANCISCO, CA — 2017
Contract position to help a new CMO and marketing team lay the foundation for the future. Work included redesigning web pages, supporting ongoing webinar, ebook and social programs. Minor print work.
CREATIVE DIRECTOR, SKYPE; PALO ALTO, CA — 2014-2016
Led design team supporting Skype (consumer and business products) and Microsoft Office brand work, marketing campaigns and product launches. Output included producing videos, emails, banners, landing experiences, social assets, print, etc. Developed email creative for the Microsoft Office 2016 launch campaign.
Producing the creative work in-house with a small team saved various Skype and Office marketing groups over $150k per quarter.
SENIOR ART DIRECTOR, SKYPE; PALO ALTO, CA — 2012-2014
Creative lead on Skype’s top-tier integrated marketing campaigns. Managed design group, collaborating with various internal Skype/Microsoft teams and external agencies to develop award-winning creative across a variety of digital and print.
Developed, implemented and maintained a massive user-centric Skype core brand redesign. Coordinated ongoing internal and external (agency) training around the new brand. Worked with the product design team on Skype Qik, a video-sharing mobile app. Created a new brand (new colors, design system), guidelines and asset examples.
DESIGN LEAD, SKYPE; SAN JOSE, CA — 2006-2012
Creative lead for Skype’s marketing in the Americas. Led design on Skype integrations with retail (Walmart), television (Oprah, Jimmy Kimmel Live! and Californication), music (Lady Gaga) and movies (Iron Man 3, Captain America: The Winter Soldier). Managed the brand identity for Americas-based marketing.
UX and UI design
Connecting the dots
San Francisco State University
Cinema, Digital Environments
University of California, Santa Cruz
Volunteered at the SF Zoo, where I met my wife.
Previous volunteer work has included the Special Olympics and The Belle Foundation.
I enjoy watching movies, reading, listening to and playing music.
© 2017 Copyright Matt Sedik
Brands, photography and guidelines are the property of their respective owners.