Brand work

The creative teams for both brand and marketing at Skype and Microsoft have gone through multiple phases of being combined and then separate. Regardless of where my team sat, we would always be brand guardians for for both, as well as educators for internal and external folks.

"Your brand is not what you say it is, it's what they say it is."

Marty Newmeier

The Brand Gap

Skype Qik

With a new mobile product came the desire to develop a new brand under Skype. We worked with product design and developed a set of guidelines and assets.


© 2018 Copyright Matt Sedik

Brands, photography and guidelines are the property of their respective owners.