Hi, I'm Matt.

Campaigns

Skype sponsored Lady Gaga's "Born This Way Ball" tour

On the left is the website design proposed by Live Nation for the sponsorship. Lady Gaga  was using space castles and a lot of black. Skype's brand was clouds & rainbow. They could not be farther apart. I ended up scrapping the whole direction & redesigning it. The one thing we had in common was love of our fans, so I came up with a design (right) to put the Little Monsters in the middle, and celebrate them. It was crushing amount of work in a very short time, but we pulled it off. And then I think i slept for a month.

Project Info

Client: Skype, Live Nation

Category: Web

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