Skype sponsored Lady Gaga's "Born This Way Ball" tour
On the left is the website design proposed by Live Nation for the sponsorship. Lady Gaga was using space castles and a lot of black. Skype's brand was clouds & rainbow. They could not be farther apart. I ended up scrapping the whole direction & redesigning it. The one thing we had in common was love of our fans, so I came up with a design (right) to put the Little Monsters in the middle, and celebrate them. It was crushing amount of work in a very short time, but we pulled it off. And then I think i slept for a month.
Client: Skype, Live Nation
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