Brand work
The creative teams for both brand and marketing at Skype and Microsoft have a long history of being combined and separated. So regardless of where my team sat, we would always be brand guardians and educators for internal and external groups.
Over the rainbow
Skype had to grow up. (Or at least buy a nice pair of slacks to look presentable.) We needed something fresh—a new way to frame the product. We also had to develop good stories.
A Qik turnaround
With a new mobile product came the desire to develop a new brand under Skype. We worked with product design and created a set of guidelines and assets.
Skype video guide
Our team has always made videos for campaigns and product launches. Unfortunately, people don't always understand how the production process works, so we documented it.
Skype email guidelines
One year I think Skype sent something like a billion emails. They needed to look great, and our email vendors shouldn't run into any snags assembling them.
Skype web guidelines
Once we developed our system for emails, next up were campaign landing pages. We were making a bunch of them across various agencies, and they could use some love.
“Your brand is not what you say it is,
it’s what they say it is.”
— Marty Neumeier, The Brand Gap