Everyday Moments

With a new brand redesign came a desire for a new anthem-type video, originally meant more to fire-up Skype employees than be something for public consumption.

The new brand was rooted in authenticity, so we tried to minimize casting proper actors for the video. Instead, we relied on friends and family where we could (including bribing with cake when necessary). We didn’t partner with one of our usual ad agencies to save on costs and instead ran the project directly with a production house. We shot in Tokyo, Rio, and the SF Bay Area. It was all shot in a matter of weeks.

While primarily meant to be an internal project, it did make its way onto the Interwebs. Even though it wasn’t an actual marketing campaign, it was an enormous undertaking for the creative team. It solidified what we were trying to do - look, sound and feel-wise - to the rest of the company. We captured the call POV from a device camera. We went outside, which was a big deal. We wanted to move beyond a static desk call. We had motion, got up close to the UI.

The piece won an award from Microsoft Studios. Funny enough, some of the footage we shot would also find itself in subsequent (usually very rushed) projects. Nevertheless, it was fun and got us into the right head-space for future work.