Campaign work

I've been privileged to work on some fantastic campaigns - massive global integrated launches and small, scrappy guerrilla shoots. I've also worked with some incredibly talented people.

Matt Sedik 10/17/21 Matt Sedik 10/17/21

The things we can do

Skype's campaign focused on some extraordinary ways people use video calling to stay connected in their everyday lives.

Matt Sedik 10/7/21 Matt Sedik 10/7/21

Stay together

Skype collaborated with photographer John Clang to reinvent the family portrait in a way that made distance disappear.

Matt Sedik 10/4/21 Matt Sedik 10/4/21

Skype Qik

The goal was to reinvent the Skype experience on a smaller scale. Messaging, selfies, and app culture have changed the way we share.

Matt Sedik 10/3/21 Matt Sedik 10/3/21

Skype Rerouted

Dropped off in Istanbul without his bags, plane ticket, or any idea where he was going, travel blogger Mike Corey had to share moments through Skype to get home.

Matt Sedik 10/2/21 Matt Sedik 10/2/21

Everyday Moments

The Skype brand was evolving. The Marketing team realigned to embrace storytelling and needed an anthem piece to rally the troops.

Matt Sedik 10/1/21 Matt Sedik 10/1/21

Skype for Business

Microsoft's Lync product was relaunching as Skype for Business. It was going to be a complex, multi-year transition. The road map also involved multiple Office products.