Skype Qik

Microsoft went through a phase where they thought they needed to make tons of "snackable apps" - single-purpose, mobile-based applications. A mountain of them. Said mountain fell onto Skype. The challenge to our product design team was to re-envision how Skype might look if it had started as a mobile app (vs. desktop peer-to-peer).

Aimed at a younger, more active user, we designed a new brand identity for Qik. New visual assets were created for advertising and social agencies for use in follow-up campaigns (when the US launch made its way over to Russia).

The one very cool thing about this shoot was the casting. Instead of getting individuals, we cast groups of actual friends. We wanted chemistry, spontaneity, and just being able to hang out and have it feel natural. I think it was a first for everyone involved in the production, and we all agreed it should be something we should do more often.